Reagan-Bush '84 was the campaign slogan used by the Republican Party during the 1984 U.S. Presidential election. It referred to incumbent President Ronald Reagan and his running mate, Vice President George H.W. Bush, who were seeking re-election. The campaign's theme was centered around promoting Reagan's economic policies, which were largely focused on cutting taxes and decreasing government regulations, as well as his foreign policy agenda, which emphasized a strong national defense. The Reagan-Bush '84 ticket won in a landslide victory over their Democratic opponents, Walter Mondale and Geraldine Ferraro, securing their place in American history as one of the most successful political campaigns of all time.
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